An Advertorial Feature
Bread can prove a very controversial issue! Some people love it and defend it and others claim that it makes you fat, that they are going to remove it from their diet for good, that it has too many calories and that it has little to offer. If you stop and think about it though, bread is as old as agriculture itself. It has been feeding us for over 10,000 years, 365 days a year and some of us more than 3 times a day.
You spot customers, in supermarket aisles, checking bread labels for two things, calorie content and price. However, the real value of bread is in its nutrients and its antioxidant benefits. Bread contains vitamins, minerals, fibres and iron. These help slow down the aging process as well as being an important source of energy. Aging cannot be prevented nor reversed but antioxidants have been reported to counteract harmful substances that damage the tissue. Bread has even been suggested to eliminate the chances of stroke.
Bread contains around 240 calories per 100 grams and many nutrients. Of course this depends on the type of bread –whether, for instance, it is white, wholegrain, multigrain or rye- but overall, the difference in calories and nutrients is not as significant as people think. Hovis offers all types of bread to the UK market, from classical ranges such as white, wholemeal and granary, to premium loafs such as oat, sunflower and linseed. All packets list their ingredients, calorie content and nutrients so if you pick up any two you’ll easily be able to pinpoint the difference.
You may notice that white bread contains more carbs and sugar than wholemeal but it also contains less fat. At the same time a simple white loaf may contain less saturates and sugars than a wholemeal batch.
Bread is useful for the human body whatever the type or brand but traditional brands you can trust, such as Hovis, can at least guarantee that there are no added artificial flavours or preservatives and that finest quality ingredients have been used.
Remember, bread is important for our well-being and it’s not the carb, sugar or fat content that make us gain weight but what we put on it: it’s the butter, the jam and the cheese.